Sports Fan Express will sell ticket packages starting at $59 that include a tournament daily ticket, transportation, a $10 cash card from Golfsmith as well as a complimentary beverage at the Michelob Ultra Tailgate Party. The tailgate party will be open to the general public Thursday to Sunday, from 10 a.m. – 8 p.m. On Sunday, October 17, the tailgate party will be hosted by San Francisco 49er standout Ronnie Lott and other sports celebrities.

“We are pleased to offer fans the ease of traveling by a luxury motorcoach to our tournament,” said Knight. “Thanks to a ride home, fans can now stay after the golf tournament and enjoy music and what we hope to be the largest tailgate party in Northern California.”

The motorcoaches will line up at seven Fry’s Electronics store locations including Sacramento, Concord, Palo Alto, Sunnyvale, Campbell, Fremont and San Jose. The coaches are scheduled to arrive at the course by 9 a.m. The Express Package allows the fans to return home after golf. The Tailgate Party package will allow fans to participate in the post tournament celebration before departing back to the Fry’s Electronics locations.

For more information on Sports Fan Express or for package information including transportation to the 2010 Frys.com Open, go to www.sportsfanexpress.com or call (866) 766-4937.

FRYS.COM OPEN MEDIA CONTACT:
Chris Kaplan, (480) 348-7540
ckaplan@commlinks.com
SPORTS FAN EXPRESS MEDIA CONTACT:
Bob Aube, (530) 756-8916
baube@sportsfanexpress.com

Also committing to the field today are 2007 Frys.com Open winner href=”http://www.pgatour.com/players/02/44/90/”>George McNeill, Bryce Molder (the 66th-ranked player in the Official World Golf Rankings) and Lee Janzen, an eight-time PGA TOUR winner including two U.S. Open Championships – 1992 at Baltusrol Golf Club in New Jersey and 1998 at the Olympic Club in San Francisco.

The list of committed players also includes a number of other top PGA TOUR players, including the 47th ranked player on the 2010 PGA TOUR money list Brendon de Jonge; one-time PGA TOUR winner Ryuji Imada; three-time PGA TOUR winner Carl Pettersson; 34th ranked player in the Official World Golf rankings Rickie Fowler and 48th ranked player in the Official World Golf rankings Ben Crane.

PGA TOUR members have until 5 p.m. on Friday, Oct. 8, to commit to play in the Frys.com Open. Eligible players are assigned one of 38 PGA TOUR priority rankings based on past performances on the PGA TOUR. The field will continue to change as players with better priority rankings commit to play in the Frys.com Open.

“The tournament couldn’t be happier with our selection for the 2010 honoree,” said Kolder. “Jones Jr. designed the wonderful CordeValle golf course in 1999 and it is fitting that we announce it this week during the U.S. Amateur Championship at Chambers Bay another one of Jones Jr.’s creations.”

CordeValle was recently named the No. 8th ranked golf course in California according to Golf Magazine’s “Best Public Golf Courses in California 2010.”

Jones Jr., will be present during the first half of the week for a number of different activities. He will be introduced to the participants of the Official Pro-Am during the Tuesday night pairings party at Clos LaChance Winery. He will also visit with the TOUR professionals and the amateur players on Wednesday during their pro-am rounds. It is at that time when spectators will have an opportunity to say hello to the legendary golf course designer. Jones Jr. will also spend time at the Official Pro-Am awards luncheon on Wednesday from 12:30 – 2 p.m.

Robert Trent Jones II (RTJ II) is one of the world’s most prominent golf architects, having created more than 270 courses in more than 40 countries on six continents. Trustee of a great tradition of golf course architecture, RTJ II is committed to working in harmony with nature to craft the best golf course on each unique site. Headquartered in Palo Alto, California, but with satellite offices across the globe, the RTJ II design team has experience in every aspect of golf course development, and the ability to provide support and expertise from conception through completion of any project. The firm delivers state-of-the-art, sustainable golf course projects for exceptional clients worldwide. For additional information contact RTJ II at 650-475-0329.

“Lovemark is a talented California native who currently sits atop the Nationwide Tour money list,” said Knight, “His achievements in 2010 alone make him the perfect candidate for a sponsor exemption, not to mention he was runner-up at the 2009 Frys.com Open.”

Lovemark, who turned pro in 2009, plays full-time on the Nationwide Tour. He captured his first title earlier this year at the 2010 Mexico Open Bicentenary subsequently placing him at the top of the money list with $393,288. He has eight career PGA TOUR starts dating back to the summer of 2009. His best PGA TOUR finish came at the 2009 Frys.com Open where he found himself in a sudden death playoff with Rickie Fowler and eventual champ Troy Matteson. Lovemark, who grew up in Rancho Santa Fe, Calif, graduated from the University of Southern California where he was a two-time All-American first teamer and captured the 2007 NCAA Championship title.

The tournament has also received an updated commitment list that includes eight-time PGA TOUR winner Brad Faxon and 2009 Bob Hope Classic winner Pat Perez.

The list of committed players also includes a number top PGA TOUR players including the 46th ranked player on the Official World Golf Rankings list Ben Crane; three-time PGA TOUR winner and 2002 PGA Championship winner Rich Beem; four-time PGA TOUR winner Steve Flesch and two-time PGA TOUR winner and the 29th ranked player on the 2010 FedExCup list Jason Bohn.

PGA TOUR members have until 5 p.m. on Friday, Oct. 8, to commit to play in the Frys.com Open. Eligible players are assigned one of 38 PGA TOUR priority rankings based on past performances on the PGA TOUR. The field will continue to change as players with better priority rankings commit to play in the Frys.com Open.

The Corporate Cup is a sponsors-only golf tournament held at CordeValle and will be played on October 4, 2010.

“To date, the partnership between the Frys.com Open and Acxiom has been fantastic,” said Knight. “Sponsoring the Corporate Cup will not only be great for Acxiom, but the tournament will use the opportunity to continue building long-lasting relationships with all of our sponsors.”

“Given Acxiom’s increased investment in the technology sector and specifically in the Bay Area, we are excited about The Frys.com Open coming to Northern California. Our relationship with the Frys.com Open is a natural fit as we see similarities between their commitment to Silicon Valley and our own commitment to clients in the area; we are proud to be sponsoring the event,” said Mike Biwer, Acxiom’s Managing Director, Technology Vertical.

ABOUT ACXIOM
Acxiom is a recognized leader in marketing technology and services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience of data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.

The Host Committee is made up of prominent, sports-minded business leaders located in and around the Bay area. Host Committee members are tasked with creating unique ways of spreading the tournament message as well as donating their time during tournament week at various events.

The 2010 Frys.com Open Host Committee members include; Kathy Kolder (Founder/EVP of Fry’s Electronics), Greg Jamison (President – San Jose Sharks/Silicon Valley Sports & Entertainment), Ronnie Lott (San Francisco 49er Alumni/All-Stars for Kids/Champions Charities), Pat Dando (President – San Jose & Silicon Valley Chamber of Commerce), George Maxe (Executive Director of the First Tee of San Jose), Brian Reynard (Cisco Systems/Silicon Valley Executive Network) and Greg Rivers (Steelhead Advisors).

“We are extremely pleased with the members of our Host Committee,” said Knight. “We have gained a tremendous amount of knowledge about the community from these folks and that will go a long way in making the first-ever PGA TOUR event in Silicon Valley a success.”

Anheuser-Busch operates 12 breweries in the United States. Anheuser-Busch’s operations and resources are focused on adding to life’s enjoyment through the responsible consumption of beer by adults.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.9 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer.

Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.

The company is a wholly owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. Anheuser-Busch InBev ranked No. 2 among beverage companies and No. 1 among beer companies in FORTUNE Magazine’s “World’s Most Admired Companies” list in 2010.